2C User Pool
A user pool is a data container in BambooCloud IDaaS for storing identity objects in different scenarios. After identity data flows into the user pool, the system creates a unique OneID for each user as a unified cross-system identity identifier.
What is a 2C User Pool
2C (To Consumer) user pool is dedicated to end-consumer scenarios, storing user identity data from social authentication platforms or self-registration.
Data Sources
2C user pool data is mainly imported through:
| Import Method | Description |
|---|---|
| Social authentication sources | Connect WeChat, Alipay, and other social authentication sources; identity data is automatically imported after user authorization |
| Self-registration | Users register by themselves via mobile number, email, etc. |
| Bulk import | Import historical user data in bulk through an Excel template |
| Open API | Call APIs to programmatically create or update users |
| Manual maintenance | Administrators directly add, delete, and modify users in the console |
2C User Pool Management Capabilities
Enterprise administrators can perform the following operations on users in the 2C user pool:
- App authorization: assign applications and corresponding accounts that users can access
- Password management: modify or reset user passwords
- Organization adjustment: adjust user groups and tags
- Real-name authentication: connect to carrier or public security data sources for real-name authentication
- Marketing reach: precision marketing based on user profiles
Value of Social Authentication
For 2C scenarios, social authentication is a key means to lower the registration threshold and improve conversion:
Users don't need to fill out tedious registration forms; just click "WeChat Login" or "Alipay Login" to quickly complete registration and log in to the application.
After social authentication is completed, BambooCloud IDaaS automatically pulls the user's public profile on WeChat or Alipay (such as nickname, avatar, mobile number, etc.) into the 2C user pool, helping enterprises quickly build user profiles.
2E vs 2C User Pool
| Comparison | 2E User Pool | 2C User Pool |
|---|---|---|
| Target users | Enterprise employees, partners | End consumers |
| Main identity sources | AD, DingTalk, WeCom, Feishu | WeChat, Alipay, Weibo |
| Typical management operations | Password reset, identity management, session management, org structure adjustment, account authorization | App authorization, password management, org adjustment, real-name authentication, marketing reach |
2C and 2E user pools are isolated from each other, with data stored independently, meeting different compliance and management requirements.